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Published on 13-02-2025

Streetwear for women: Breaking gender norms in fashion

Streetwear for women: Breaking gender norms in fashion
Street fashion has traditionally been considered a male-dominated space, but in recent years women have not only entered the debate, but redefined it. What was once a boys’ club of oversized hoodies, baggy jeans and trainers has become a more inclusive space, with female designers, influencers and consumers pushing boundaries and making a name for themselves in the world of streetwear.Street fashion has traditionally been considered a male-dominated space, but in recent years women have not only entered the debate, but redefined it. What was once a boys’ club of oversized hoodies, baggy jeans and trainers has become a more inclusive space, with female designers, influencers and consumers pushing boundaries and making a name for themselves in the world of streetwear.
Historically, streetwear has been linked to male-dominated subcultures such as skateboarding and hip-hop, which may have contributed to its masculine aesthetic. However, as streetwear has evolved, women have been able to break free from traditional gendered fashion norms, embracing oversized and androgynous silhouettes and sneakers in ways that were previously considered unconventional for them. This shift has created a space for gender fluidity in streetwear, where women are no longer confined to typically “feminine” cuts or styles. The rise of female-led streetwear brands is also contributing to this evolution. Designers such as Yoon Ahn of Ambush and Emily Oberg of Sporty & Rich have carved out a niche for themselves in a male-dominated sector. These brands are not only creating clothing designed for women, but are also changing the narrative of what streetwear can be: chic, stylish, and inclusive. Historically, streetwear has been linked to male-dominated subcultures such as skateboarding and hip-hop, which may have contributed to its masculine aesthetic. However, as streetwear has evolved, women have been able to break free from traditional gendered fashion norms, embracing oversized, androgynous silhouettes and sneakers in ways that were previously considered unconventional for them. This shift has created a space for gender fluidity in streetwear, where women are no longer confined to typically “feminine” cuts or styles.
The rise of female-led streetwear brands is also contributing to this evolution. Designers like Yoon Ahn of Ambush and Emily Oberg of Sporty & Rich have carved out a niche for themselves in a male-dominated sector. These brands are not only creating clothes designed for women, but are also changing the narrative of what streetwear can be: chic, stylish and inclusive.
Furthermore, female icons such as Rihanna, who consistently mixes streetwear with high fashion, have helped break down gender barriers that previously existed in this field. The rise of social media platforms such as Instagram has allowed women to show off their street looks, gaining visibility and changing the perception that streetwear is only for men. Furthermore, female icons such as Rihanna, who consistently mixes streetwear with high fashion, have helped break down gender barriers that previously existed in this field. The rise of social media platforms such as Instagram has allowed women to show off their street looks, gaining visibility and changing the perception that streetwear is only for men.